Carmen's is the newest homemade ice cream that goes commercial. It is local and caters to the high-end market. Someone in their branding team definitely knows what to do. Because one of their variants is called He is not worth it.
That brand gets the attention - mostly of women who are known to be the shoppers that try-and-buy. Or women na may pinagdadaanan.
Branding should be candid, and sometimes you won't need a tagline anymore if it is THAT good. And if you want to boost your brand, the winning formula is to advertise capitalizing on women's feelings. Kailangan merong pinaghuhugutan.
Women love to think. They think about what happened, and the best way to remember life is through feelings. If you can create this in your storyboard and box it, you just might sell it once you get a very good voice that will stimulate the emotions of decision makers.
Mahirap talaga magpapansin. That's why the creative team is paid highly. From one who used to make money by creating tagline after tagline, I know so.
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Ramon, one of my best men, actually told me about Carmen's a couple of years back. He's got integrity; he won't advertise if he thinks it's not worth trying.
Do they have anything that's sugarfree?
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